Legends & Traditions

When God apportioned the Earth to all the peoples of the world, the Georgians arrived late. The Lord asked them why they were tardy. The Georgians replied that they had stopped on the way to drink and raise their glasses in praise of Him. God was so pleased with their response that He gave the Georgians the part of the Earth that He had been reserving for himself. Your visit to Georgia will confirm that this legend is indeed true: Georgia is a natural paradise.

In Greek mythology, Colchis was the location of the Golden Fleece sought by Jason and the Argonauts in Apollonius Rhodius' epic tale Argonautica. The incorporation of the Golden Fleece into the myth may have derived from the local practice of using fleeces to sift gold dust from rivers.  Known to its natives as Egrisi or Lazica, Colchis was also the battlefield of the Lazic War fought between Byzantine Empire and Persia.


Georgian feast is one of the most important traditions in Georgian culture. Nowadays it’s one of the strongest identification features of Georgian people. Structure of Georgian feast is very plain; Its elements are : wine, bread (generally with the meaning of food), toasts and songs. Harmonious mixture of these four elements make the whole Georgian feast. Though tradition of Georgian Feast differentiates according to each region (Guria, Kakheti, Imereti, etc.)

Tradition of wine is closely connected to the tradition of feast – Georgian people were establishing the culture of wine during thousands of centuries, working out various types of wine (in Kakheti, Kartli, Imereti, Racha-lechkhumi, aphkhazeti, etc;  Technology of making wine as desserts and so on). This fact is proved by archeological materials found on Georgian territory: clay pitchers, golden, silver and bronze bowls and many other things.

Generally, Georgians drank a lot of wine, but the thing was that they rarely got drunk. In XVII century French traveler Sharden wrote about Georgia: “Nowhere is drunk so much and so fragrant wine as in Georgia ”.

traditions connected to the beer
Mountaineer people in Georgia, living in Khevsureti, Tusheti, Pshavi, Gudamakari and Khevi, celebrated traditional occasions with the beer  by themselves. There were a lot of holidays, having direct influence on development and quality of Georgian beer.

The initial concept of the alcoholic drink is to perform a religious act, which ethnographic science interprets as communion with Gods, through the sacred, divine drink, which was considered the most consecrated offering. As well as that, for the prehistoric animist man, for whom the nature was personified, the arousal with the alcoholic drink meant the conception of the deity, thus intensifying its importance as of the religious-cult drink. This is clearly felt in all festivities. The predestination of such gatherings is much broader than that of a feast; they played a big role in the establishment of steadfast traditions of hospitality, in strengthening bravery and heroism, building relative links and generally, enhancing spirituality. Such was the predestination of festivals in the mountains of Georgia, the traditions of which had been strictly followed and over a long time resulted in the establishment of a uniform system of celebrations in the mountains, abundantly featuring archaic ritual cult customs and practical economic activities, among which beer brewing is the central one.